DUI-Stinks-1DUI-Stinks-2Utah Department of Highway Safety

A lot of auto race fans drink at the track and then drive home. Our client asked us to make a banner reminding people that all drunk drivers face mandatory arrest and jail time. I asked if it had to be a banner.

These DUI “anti-air fresheners” became the talk of the races. Fans waited in line to get theirs, and more than 20,000 were distributed.

Creative director, copywriter, strategist