Valley Metro Notes
Despite a 30% cut in bus service, this ad campaign was still able to increase bus ridership 5.1% and train ridership 9.4%—three times the national average of 1.7% that year. And we did it with almost no paid media by leveraging the existing social networks of Phoenix’s most popular local bands.
Valley Metro Notes was the first major transit ridership campaign focused entirely on social media, and it became the model for other transit systems nationwide.
Kyle Curtis 