UTAH DEPARTMENT OF ALCOHOLIC BEVERAGE SERVICES

Parents Empowered was the first underage drinking prevention campaign to exclusively target parents and not teens.

By teaching moms and dads skills such as setting rules, enforcing those rules together, and checking in with calls or texts, Parents Empowered has become the most effective underage drinking prevention campaign in America. It is certified as a national best practice and approved for federal funding in all 50 states.

CREATIVE DIRECTOR, CO-COPYWRITER, STRATEGIST