I’m a bit of an industry oddity with a career split between strategic planning and creative innovation.

In both roles, however, my goal has been the same—to make messages that people talk about and share—because that’s the only marketing that changes behavior and creates real value.

Specialties:
– Advertising
– Marketing strategy
– Brand strategy & identity
– Creative
– Digital & performance media
– Social media
– Traditional media
– Experiential marketing
– Cause marketing and health behavior change
– Web application and content development
– CRM and lifecycle management
– Business development
– Talent development and team building
– Presentations and public speaking

Most marketing unfortunately, is ignored or instantly forgotten. (Try to remember 10 ads you saw or heard yesterday, out of the hundreds to which you were exposed.)

Why is that? To borrow a quote from Katie Mackay-Sinclair, Head of Global Strategy at Mother, London, “It’s really easy to be right. It’s really not easy to be right AND interesting.”

We have more product, media and consumer data than ever before, but too often, we forget that all that insight still has to be coupled with messaging that people WANT to experience.

I believe the secret to marketing success is creativity coupled with strategic innovation. As President of R&R Partners, Salt Lake City, I now work with my teams not just to create great ads, but to come up with great ideas born from data-driven planning, customer insight, and constant optimization.

My work has been recognized as some of the most effective in America, appearing in college textbooks and being federally approved as national best practices—along with winning a bunch of creative awards.

Also, the American Advertising Federation named me Utah’s “Advertising Professional of the Year,” which was incredibly nice of them.

VICE PRESIDENT, MARKETING
America First Credit Union,  May, 2023 to present

PRESIDENT
R&R Partners  March, 2020 to April, 2023

PRESIDENT/PARTNER
Fluid  August, 2019 to March, 2020

GROUP CREATIVE DIRECTOR
R&R Partners  May, 2017 to August, 2019

CREATIVE DIRECTOR
R&R Partners  April, 2007 to May, 2017

DIRECTOR OF STRATEGY
R&R Partners  June 2006 to April, 2007

ACCOUNT SUPERVISOR
Richter7  July, 2005 to June, 2006

ACCOUNT DIRECTOR
R&R Partners  August, 2000 to July, 2005

ACCOUNT EXECUTIVE
Bonneville Communications (Boncom)  July, 1996 to August, 2000

RESEARCH ASSISTANT MANAGER
Western Wats (Diagnostic Research)  July, 1993 to July, 1996